Working with Marketo since 2009, I've a scenario common among marketers: the executive, busy with more urgent tasks, delegates use of Marketo to an intern or college grad who understands the tech but not the underlying systems.
This is a waste because Marketo, used well, has some of the highest leverage of any tools in your stack.
In the course, I hope to share with you, the busy marketer, the essentials you need to know to get more out of your system.
"A great introductory course for Marketo users not necessarily just for managers." - Arisae Ryu
This course is designed for the manager or executive who wants conversational fluency in Marketo, not a technical certificate. You'll learn how to use the essential elements of Marketo, but also the principles of healthy systems.
I originally published this course on Udemy, where it has become a bestseller, but their system limits what I can offer you.
"I really liked being shown exactly what reports to create to monitor lead scoring, data quality, cost of unsubscribes and many others." - Kari Pelton
In this exclusive edition, you'll receive HD recordings of all lessons, plus bonus resources not available anywhere else.
"This is a good course for someone who is looking to understand how Marketo works and its features and best practices." - Raja Prakash Sinha
At the end of this course, you'll know exactly where to focus your resources to optimize your system, and how to fill in for an admin when they leave.
Course Curriculum
- Why reports? (1:03)
- Where do I get my best leads? Create a leads by source report (3:59)
- Which job titles perform best? Create a Leads by Job Title Report (4:01)
- How are my emails doing? Create an Email Performance Report (6:11)
- Which Companies Secretly Admire Us? Create a Website Visitors Report (3:34)
- Which web pages convert the best? Create a Top Performing Web Pages Report (2:11)
- What has Marketing done lately? Create a Leads by Quarter Report (3:52)
- Which Programs Drive the Most Revenue? Create a Program Performance Report (3:44)
- Common pitfalls in Marketo reporting (2:58)
Hi, I’m Steven Moody.
I started working with Marketo in 2009 as customer #50. Since then, I've worked with dozens of clients to implement and optimize their Marketo instances.
I've been a partner of Marketo, Salesforce, and Hubspot, which has provided a lot of perspectives beyond the official dogma of any single tool.
I created this course so you can achieve more with your systems, not so you can master every nuance of the tool.