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Marketo for Managers
Introduction
Introduction (2:17)
How to get the most out of this course (1:31)
Speak like a Marketo Rockstar
Intro (1:02)
Essential Marketo Concepts (4:36)
Advanced Marketo Concepts (6:37)
Troubleshooting Marketo (6:02)
The Business Case for Marketo (2:52)
How to get the most out of the Marketo Community (5:53)
Test your learning
Master Basic Reports
Why reports? (1:03)
Where do I get my best leads? Create a leads by source report (3:59)
Which job titles perform best? Create a Leads by Job Title Report (4:01)
How are my emails doing? Create an Email Performance Report (6:11)
Which Companies Secretly Admire Us? Create a Website Visitors Report (3:34)
Which web pages convert the best? Create a Top Performing Web Pages Report (2:11)
What has Marketing done lately? Create a Leads by Quarter Report (3:52)
Which Programs Drive the Most Revenue? Create a Program Performance Report (3:44)
Common pitfalls in Marketo reporting (2:58)
Produce creative assets - even without a designer
Intro to Design Studio (0:53)
Generate better leads with Marketo Forms (6:27)
Create landing pages that convert (3:23)
Create a professional looking email (9:03)
Test your learning
Programs
Intro (0:45)
Anatomy of a Best Practice Program (7:45)
Creating a Basic Email Program (3:08)
Introduction to Complex Marketo Programs (1:50)
List Imports (2:52)
Smart Campaigns (3:07)
Introduction to Engagement Programs (2:54)
Create an Engagement Program (14:38)
Test your learning
Advanced Reports
Intro (1:08)
Are my MQLs getting enough love? (3:52)
How awful is my lead scoring model? (8:54)
How dirty is my database? (6:13)
The Hidden Cost of Unsubscribes (1:38)
Should I trust my Marketo reports? (4:54)
Wrap up
Conclusion (0:29)
Are my MQLs getting enough love?
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